Nail polish 201: A brief history of indie & boutique nail polish


I have a massive nail polish hoard so my compulsive need to ‘collect them all’ abated after a few years. I had all the colors, finishes, glitter, holos I wanted. One thing that still keeps me interested are indie and boutique nail polishes (and the occasional Chanel release).


Yeah…look at that pile! See those bottles on the left right corner? Yup those were some of my first indies! Lilacquer Polish had an etsy and figured out how to do these amazing duo and multichrome toppers before it became mainstream. I loved them!

The next was Girly Bits ‘Shift Happens’ – her own rendition of Clarins 230 or ‘Unicorn Pee’. Apparently the pigment is super rare. The brand and e-tailer ILOVENP currently has a limited edition version which is out of stock called The Magician.

Some of the brands I loved have long since gone – like CultNails and Ozotics (who were rebranded into PicturePolish) – others are still going but don’t offer international shipping anymore like Rainbow Honey.

So the best thing to do? Use an e-tailer that stocks a bunch of indie and boutique brands. I love Femme Fatale cosmetics for this, I can still get my A-Englands! They are based in Australia but ship internationally thank goodness.


The bottle on the left is the current bottle for ILNP


This was a mani using ILNP’s Supernova – a multi-chrome flakie that leans blue and green and everything in between! This was with two coats and topcoat.

So what about New Zealand based nail polish makers? Well we have our very own  Nail Juice – so that’s a good place to start.

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